Josh TownsleyAbstractNot to put it lightly, Albert Bandura is one of the greatest psychologist to still be alive today. Many know him for his contributions to the field of social cognitive psychology including his social learning (cognitive) theory which is now a cornerstone in psychology. Not to mention his work studying children in the bobo doll experiments or the concepts of self-efficacy. While bandura and his works is a relatively “new” concept in psychology it plays off many concepts that have been forming for thousands of years. Obviously, the concepts of classical and operant conditioning were a main building point but many theories come into play and the mediation and observation steps he added redefined how we see learning and behavior especially in children. The concepts of learning, mental development and even some concepts of nature verse nurture can be explained using the theories that Bandura is now well known for. His concepts in social learning (cognitive) theory has been the starting point for many other psychologists and even scientists who still strive to discover why we do what we do. While it may not have been the perfect theory that explains everything ever this step-in psychology and history for that matter Bandura makes is one of the most important to discover, the process of learning, where behavior comes from and how humans think, ever.IntroductionSocial cognitive theory by Albert Bandura has represented the neo-behaviorist aspects of human behavior. The theory has multidisciplinary implications. Since the publication of social cognitive theory Albert Bandura has gained an influential position for his works in the field of psychology, social learning and mass communication. Scholars from all these fields are taking notions from social cognitive theory. Though this theory is not the only milestone work presented by bandura it has attained the widest attention from the scholars and practitioners from a various fields. His bobo doll experiments are famous in the fields of psychology and communication. He has been ranked the fourth most influential psychologist through twentieth century by a survey conducted in 2002.Bandura is Canadian born belonging to small town about 50 miles away from Edmonton. He was the last among six siblings, his early education was from a small school with two teachers only. He once told’ “The students had to take charge of their own education” because of limited access to the education al resources. He added further that he realized that “the content of most textbooks is perishable…the tools of self-directedness serve one well over time.” His emphasis on self-efficacy and personal agency might be contributed by such experiments in his early life though his interest in the field of psychology was purely accidental. He used to arrive in school as early as before even his courses started and this was despite his working in the nights and commuting to school. He started taking filler classes to pass time in these early hours at school which made him to take interest in psychology studies. Bandura during an interview told that one day he was wasting his early hours at school’s library and “Someone had forgotten to return a course catalog and I thumbed through it attempting to find a filler course to occupy the early time slot. I noticed a course in psychology that would serve as excellent filler. It sparked my interest and I found my career.” He earned his MA degree in psychology in 1951 and Ph.D. in 1952 from the University of IOWA a home to number of renowned scholars of behavioral sciences. Bandura joined Stanford University in 1952 and continues working there till date. While working on aggression in adolescents, Bandura found interest in vicarious learning, imitation and modeling. In his social learning theory Bandura emphasizes on the importance of observational learning. Modeling and imitation. Explaining the subject of social learning he wrote in his book, “Learning would be exceedingly laborious, not to mention hazardous, if people had to rely solely on the effects of their own actions to inform them what to do,” He developed a model of interaction among behaviors, individual’ s cognition and environment in social learning theory.Bandura posits that these three factors of learning interact with each other in a reciprocal manner determining the social learning of an individual. Through his famous bobo doll experiments, Bandura came up with three elements influencing the social behavioral learning of individuals especially children’ learning. Bobo doll experiment was based on a film in which an adult model played with Bobo doll beating it and using aggressive words. In an observational setting a group of children was exposed to the film who later were given a room to play in a room with Bobo doll present in it. Kids who saw the movie were more likely to imitate the model in the film by beating the Bobo doll and uttering abusive words. They clearly imitated the violent model in the movie. The experiment produced highly significant results of behavioral learning as it broke the insistence of behaviorism on learning reinforced by rewards and incentives. The group of children playing with the Bobo doll were given no gifts or rewards yet they learned to behave in a certain manner that was underpinned by simply imitating what they observed. Bandura gave this phenomenon of learning the name of “observational learning” and described four elements that characterized this phenomenon, attention, retention. Reciprocation and motivation.Observational LearningObservational learning posited by Bandura subsequent to his Social Learning Theory published in 1977 is based on Bobo doll experiments which demonstrated how children learn from what they observe. People who are observed are termed as models and children in the society observe many influential models such as family members, especially parents, friends and their families, teachers and instructors at schools and mass mediated models on Television screens and movies. These models present examples of behaviors that are imitable for the children. They assist kids’ perceptions about social characters and roles such as masculinity, feminity, pro- social and anti-social behaviors. Children observe them, encode their behaviors as examples and imitate them in the social roles that they have to perform.Though departing behaviorism from cognitive psychology, Bandura agrees in social learning theory with the theories of operant conditioning and classical conditioning, however, to both of these phenomena he has added important new concepts. Firstly, he posits that between stimulus and response there occur a cognitive process, secondly, through the observational learning, behavior is learned from the environment. According to observational learning theory based on bobo doll studies in 1961, children attentively observe the social models around them in different roles and cognitively encode their behaviors which they exemplify in their actions in later in their social roles. It is highly probable that they may not realize if those behaviors were gender appropriate or not. However, numerous factors and processes are there making it more likely that children will reproduce a behavior that social peers deem appropriate for their gender.Observational learning suggests that children tend to pay attention to and imitate those behavioral examples that more fits to themselves, subsequently it is probable that a child will imitate modeled behaviors of the individuals from the same gender. Secondly, social peers will respond to the exemplified or imitated behavior of children either by punishment or by reinforcement. If an imitation of a modeled behavior receives appreciation or rewards the child will be more likely to continue with that behavior on permanent basis as in every respective situation. For instance, if a girl plays sympathy and love to her toy and her patients tell her that she was a kind and good girl, the girl will most probably continue adopting such behavior because she received certain sort of reward for such behavior. Such reinforcement, however, may be in the internal or external form and positive or negativeBandura has a contradictory position in peers and scholars as per his designation as a behaviourist or non-behaviorist. Throughout his works and theories are placesd among the works of behaviorists he noted himself that he,“ never really fit the behavioral orthodoxy.” Throughout his works from the initial ones Bandura has been arguing that behavioral learning reduced to stimuli and response cycle is too simplistic. In his works while using behavioral terms such as reinforcement, and conditioning he has explained that he was conceptualizing those as operatives through the process of cognition. He complains that psychological scholars in their texts have been continuously mischaracterizing his approach enrooted in behaviorism, whereas his works have a perspective of social cognitivism.Albert Bandura’s contributions to psychological research and theory formulation is enormous, his works are recognized as revolutionary in cognitive psychology that begun in 1960s’ later half. Theories posited by him tremendously impacted the branches of psychology such as cognitive psychology, psychotherapy, education and personality psychology. He is recognized as one of the greatest psychology scholar living whose works are milestones in the academics and practices of psychology field.An Agentic Perspective on Positive Psychology Bandura presents his perspectives on positive psychology in, “An Agentic Perspective on Positive Psychology” (Bandura, 2008). He communicates his perspective of agentic positive psychology. He accentuates human limit instead of human failings and brokenness. Bandura clarifies how efficacy can be affected and created, and how it emphatically impacts all aspects of human experience.As indicated by Albert Bandura, self-efficacy isn’t a quality that some have and others don’t (or some place in the middle). Rather he suggests that anybody, paying little heed to their past or current condition, can practice and fortify their self-efficacy.All through his written work, Bandura studies the overwhelmingly negative, pathology-centered perspectives in the train of psychology, differentiating it to positive brain research’s genius self-efficacy approach. He additionally addresses the “pathology of hopefulness”, which will be clarified beneath, when contrasted with authenticity when successfully moving toward life occasions. The consequence of this part is a persuasive and urging push to keep seeking after research into human organization, efficacy and positive psychology viewpoints all in all. He offers four approaches to do this which we will dive into now: Mastery experiences, Social persuasion, social modeling and physiological condition of individual.sSocial Cognitive theory is an important base for understanding the learning from mass media and social media channels. Bandura’s social cognitive theory (2001) gives an intriguing point of view on social media by concentrating to how practices are found out and authorized. One proposal of the theory is that people learn by demonstrating practices they watch. Demonstrating impacts, for example, vicarious sparks and social endorse helpers have solid behavioral consequences for people. Bandura’s composition on social authorize sparks can enable us to comprehend the current ascent in digital tormenting.As indicated by Bandura (2001), two noteworthy wellsprings of sanctions– social authorizes and disguised self-sanctions—direct transgressive conduct. Individuals evade transgressive conduct since they expect that their associates will react contrarily to such conduct. Disguised measures direct a person’s lead. In any case, such guidelines work just when enacted, and various procedures can make moral responses progress toward becoming withdrawn from unfeeling behavior (Bandura, 1991b, 1999b).For instance, in cyber-bullying case, self-regulation neglects to keep spooks from conferring ethically unforgivable practices due to dehumanization coming about because of the online setting of the connections. Online, individuals are not “human” similarly they are disconnected. They are regularly delineated basically by client names, symbols or profile pictures. Notwithstanding when online cooperations use spilling video, individuals still show up as “talking heads” without the instantaneousness and nearness people pass on in eye to eye communications. As an outcome, online collaborations dehumanize members.From Bandura’s social cognitive theory, we realize that people regularly experience considerable difficulties abusing adapted people without gambling self-judgment, however “self-sanctions against remorseless lead can be separated or blunted by dehumanization, which strips individuals of human characteristics or contributes them with savage characteristics” (2001).Social Cognitive Theory fills in as an exceptionally fascinating focal point through which to take a gander at social media use. At the point when joined with the “traditional” media theory thoughts behind Uses and Gratifications Theory, Social Cognitive Theory opens up another universe of things to consider in regards to social media utilization. When we talked about Uses and Gratifications Theory in class, one of the essential subjects of discussion that surfaced was that of the (generally unaddressed) needs bit of Uses and Gratifications (in-class discourse, September 11). Sensibly along these lines, since Uses and Gratifications Theory basically places that people utilize certain media in certain approaches to gratify certain requirements. In this way, the inquiries of what those necessities are and where they originate from (freely) unquestionably emerge. It appears that Social Cognitive Theory can fill in as a mental focal point through which to consider where such needs originate from and why they may show in certain ways.This is a significant expansion to more traditional broad communications speculations since Social Cognitive Theory considers the impact of what I would call “human-based” builds, as opposed to only the more unthinking “parts” of traditional hypotheses. The readings for this unit essentially appear to recommend that media utilization is fixing to Social Cognitive Theory in such routes as the connections between self-viability and media use, and furthermore self-direction and media use control (Bandura, 2001b; LaRose and Eastin, 2004). Notwithstanding, I would place that Social Cognitive Theory is associated with media utilization, and particularly to the develops of Uses and Gratifications Theory, on significantly more profound mental levels. Given that Social Cognitive Theory portrays the impact of such develops as social standards and self-viability on individual office (Bandura, 2001a), it bodes well that with regards to media use Social Cognitive Theory could clarify the impact of such builds as social standards and self-adequacy on particular media utilization decisions people make to fulfill their necessities.Accordingly, advancing with social media explore, the Social Cognitive Theory system could be utilized as a beginning stage for examining the particular mental inspiration people have for utilizing media to gratify certain necessities (in this manner viably binds Social Cognitive Theory to Uses and Gratifications Theory) as an approach to pinpoint particular needs people might attempt to meet. This would expand the Social Cognitive Theory system past basically tending to the issues of self-adequacy and self-direction (among different issues) into the territories of really tending to the particular needs going before Uses and Gratifications Theory – an auspicious subject in social media inquire about.SCT can be utilized to both compliment and investigate existing theory and ought to be considered by researchers for its capability to improve and expand their continuous work. In the first place, it can give valuable mental builds to help clarify human practices. Second, it gives a way to move past a basic deterministic perspective of media impacts to one that perceives the office of the person and in addition the transaction between numerous determinants. Thusly, it can, finally, add to a more far reaching way to deal with looking at media impacts, particularly with regards to an advancing media condition as researchers get a handle on for a way to clarify examples of reception and utilization of social media. Social Cognitive Theory has been utilized to grow inquire about directed through less complex models, similar to Uses and Gratifications theory. Bandura has contributed marvelous works in psychology that has helped scholars from other fields such as communication to understand the interaction of environment, personal perceptions and traits and behavior.