Like any other commercial brand, a personal brand contains many representations of how the individual is seen by the public eye. Personal branding to define entails promoting as well as capturing a particular strength as well as uniqueness and personal values that every person has some unique benefits. According to personal branding, one has to establish their lives in a further perspective apart from that of a resume. A resume is just, but a smaller summary of one is experiencing among other. Furthermore, personal branding determines who the person is, and they can be relevant to the corporations. Additionally, we can say that individual branding goes a plunger way than just thinking about cyberspace.One of the most important to consider when one wants to become a media personality. But instead of the kind as a way of establishing a brand identity, it is a must for an individual to give themselves a hint of what was the point to happen on that. To begin the whole journey of establishing a brand identity one must thank some people for it. It is true that most of our brands are made from other people ideas and motives. The branding process for it to start requires one to develop a professional biography with a goal, vision as well as passion. These are called the personal brand system. One’s love will help in identifying the kind of employees they are looking for.Additionally, there comes a brand profile which helps in expanding the concept of which they establish as a whole. Hence when the two are complete that is a resume and a personal branding then the energy ad all the efforts used must be considered a success. More so there many skills which required being strategies to be able to become more active at work as well as resources to be used as a way of increasing your effectiveness? One among many is identifying the priorities. This is a very a crucial step since one is supposed to determine the whole purpose of their work and the main reason why they would like to establish this kind of business.Having a right attitude will enable workers to be effective. Additionally, individuals with a right approach can take any initiative wherever they can. Whenever a colleague is in need, they will help and make sure that their work reaches a certain standard. For any successful kind of business time management has become a crucial aspect of it moving forward. Whenever one is in a position to manage their time well, they must become successful. For personal or professional branding communication is the essential aspect. Not only contact but excellent communication skills where one can be able to interact with others as well as creating conversation. We communicate each day, and often, more so people can spend the whole day talking with individuals around them. Hence the reason why communication skills are essential and especially if one wants to work as a team.There is need to maintain a personal brand. With the current rise of social media platforms has eased the maintenance of the brands. Many individuals have decided to utilize on the social media platforms such as Facebook Instagram among others in keeping their brand constituency, as we all know that clarity and electorate are all essential aspects that enables us to keep our brands useful. More so if we have managed to identify our consumers and audience in one area of specialization allows one to use social media so quickly.Additionally, we can evaluate our brand. We understand that success is not determined by the individuals’ internal sets of skills but rather all the interest motivations as well as how we effectively branded. He established a personal brand it is of very crucial for people in creating real planning which image they wish to maintain. Personal branding is all about making sure that an individual package, as well as brand image, is always reflected and desires and values of the members of the organization are considered. Setting goals are essential since it will help in extending and reinforcing the brand at every opportunity without any negotiation.Data collection through an interviewQuestions asked during an interview.What is the critical aspect of a personal brand?The question was created to understand why a personal brand is essential to fit the individual career development. It is necessary since it enables job seekers and job holders understand the importance of private brands.How does one develop a personal brand?The purpose of this question is to enable job seekers to understand what it requires for one to create a personal brand.What are the best practices in personal branding maintenance?Brand maintenance is one step ahead of developing a brand which is so essential in finding the most important ways of maintaining a keeping a brand consistent.In your opinion, how does one uses a personal brand in a successful career?The question is very crucial since branding has become a commonplace thing in our everyday lives. More so branding is highly seen in the place of work and collecting data on the career development even at workplace helps in highlighting the best way of making a personal brand a more professional thing.Works citedKhedher, Manel. “Personal branding phenomenon.” International journal of information, business and management6.2 (2014): 29.“Personal Branding: Assessing Your Raw Materials (Marketing Yourself)”. Youtube, 2018, https://www.youtube.com/watch?v=uDhXzWQdUjw&feature=youtu.be. Accessed 14 Apr 2018.