Marketing

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The Foreign Exchange Market and International Parity Conditions

Question 1In 1930, the economist Irving Fisher hypothesized the Fisher Hypothesis or Fisher Effect in his famous work. The concept of interest effect proposes a connection between inflation rate and m...

Published: 2021-07-07 00:11:37

THE FOUR P’s OF MARKETING

Product:The product is the first P of marketing. The product is goods or services giving to a consumer to fulfil their needs and wants(Kalyanam & McIntyre, 2002). Before creating a product, you have t...

Published: 2021-07-07 00:11:48

The Marketing Plan of a Movie

IntroductionWe are developing a marketing plan for the launch of a DVD for the movie “The Disaster Artist”. The movie will be releasing in 2016 and its DVDs will be up for selling in the market by...

Published: 2021-07-07 00:11:51

The Pepsi Advertising Campaign

INTRODUCTIONPepsiCo seized Coca Cola Company and expanded to the highest  position advertisement as the greatest dependable consistent soda brand. In the bygone years, Coca Cola Company had taken thi...

Published: 2021-07-07 00:11:55

The Perfect Fit ft. Chris Pratt | Michelob ULTRA Super Bowl

Michelob ULTRA has made a very classical and attention-grabbing technique to create their advertisement for the Super Bowl, featuring Chris Pratt who is well-known for his looks and a good sense of hu...

Published: 2021-07-06 06:25:05

The Role of the Celebrity in Promoting Products

The dynamics of business world has changed over time. Marketing has been used as the main communication tool for spreading the business goals to the targeted market. Though, the promotional strategies...

Published: 2021-07-07 00:11:39

Traditional and Non-Traditional Methods of Marketing

The article explains two different types of marketing. One is the traditional ways of marketing products and services to customers and other is the non-traditional ways. Traditional ways of marketing ...

Published: 2021-07-07 00:11:43